International Business and Marketing Academy

Bush High School

International Business and Marketing Academy Night

The International Business and Marketing Academy at Bush High School is a dynamic four-year program that enhances the high school core curriculum by providing additional academic courses that emphasize marketing, business, foreign languages, and international studies. Through the program, students are also given the opportunity to earn 15 hours of college credit.

Graduates of the International Business and Marketing Academy will have a strong academic, business, marketing and foreign language foundation. The Academy prepares students for the highly competitive and constantly changing global economic environment. Students choose from one of the following career pathways Accounting/Finance, Business, and Marketing/Management. In addition to the core content classes offered through specialization tracks, the Academy offers content-related learning activities and community service projects, visits to businesses in the international and domestic commerce industries, and networking opportunities with community members in international marketing and business career fields.

Other exciting opportunities are available at the Academy through mentorships and internships with business partnerships, where students gain valuable experiences in marketing, communication skills, building self esteem and confidence while actually working in a real world environment.

College Now: Earn College Credit in High School

College Now is a partnership between high schools and a local college/university that gives students the opportunity to earn college credit while still in high school. Students have the opportunity to enter college with up to 15 hours of college credits. Through the International Business and Marketing Academy, students can earn 15 college credits in the following courses:

• Entrepreneurship
• Business Communications Information Systems (BCIS)
• Keyboarding
• Sports & Entertainment Marketing
• English
  

Core Class Offerings

Marketing Management

An advanced marketing course with emphasis on developing decision-making skills

Advertising

A technical course which focuses on the concepts and skills associated with the dynamic advertising industry, and develops advertisements.

Entrepreneurship

A specialized course for students who have aspirations to create new businesses from the ground up

International Marketing or Business

A technical course designed for students with an interest on global or multinational marketing (Instructions include money exchange, political and social influences, and cultural norms)

Principles of Marketing

An exploratory course designed to focus on each of the functions of marketing, their relationships, and the marketing process for business

Professional Selling

A course designed to examine the process of making informative and persuasive presentations

Fashion Marketing

A specialized course for students who have a career interest in apparel and/or accessories marketing

Business Ownership

Provides the prospective entrepreneur a theoretical base as well as practical and proven techniques for planning, organizing, and operating a business.

Foreign Language I, II, III

A strong emphasis will be placed on the importance of learning other languages to support our students success in a global economy.

Contact Information
Bush High School
6707 FM 1464
Richmond, TX 77407
Academy Coordinator – Monica Iles
281-634-6220/Fax 281-634-6066